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At the very top, a small number of A-list blogs have thousands of sites with inbound links pointing toward them, driving huge amounts of traffic. Everyone else—the B-list and C-list blogs—has very few links and thus a much smaller readership. Curves like this exist in many fields: A tiny number of movie stars get more roles than all the others, and a small number of rich people own the vast majority of all the world’s wealth.

Is all lost for the B- and C-list bloggers? Not according to “long tail” theory. Wired magazine editor-in-chief Chris Anderson has made a study of the geometry of the curve and argues something surprising: Because the tail goes on infinitely, the C-list, in aggregate, has a much larger audience than does the thin A-list section. This means there are infinite niches for B- and C-size blogs: The TiVo blog! The Minnesota Republicans blog! The Lost blog! Each will have much smaller audiences than the A-list—Gawker, Engadget, Daily Kos—but advertisers will pay to reach such well-focused niches.

 

Graphic representation of Internet business models

We have witnessed all kinds of business models sprouting up from the Internet. Yet we still lack a definitive way to classify these models. Before one can understand Internet business as a whole, one needs to understand Internet business models, especially those that are successful, and their classifications. Various investigators have suggested different schemes to classify Internet business models. As a consequence, a number of competing taxonomies exist today, but they are constructed from different perspectives. This creates confusion for both scholars and practitioners alike.

Another obstacle in classifying Internet business models (IBMs) is that many are still evolving, changing rapidly and dynamically. Evolving IBMs may render the taxonomy of today obsolete tomorrow. For example, Amazon.com used to sell just books, but now it sells an array of merchandise, which was inconceivable in a traditional business model. The problem was best summarized by Lee Price, Chief Economist for the Economics and Statistics Administration: "It's not just a question of taxonomy. It's one of evolving taxonomy." (Tedeschi, 2000; Tehan, 2000) Hence, some of the questions are: Among various taxonomies, which taxonomy should one use? Is there a standardized method for analyzing and gauging the validity of the various and/or evolving taxonomies?

In this paper, we propose that a simple scheme based on graph theory, a discrete mathematical tool, that can be used effectively to analyze existing Internet business models and their classification schemes. It also can be used to accommodate evolving IBMs. This analytical scheme might be able to assist in the discovery of a unified taxonomy for Internet business models. Ideally, a unified taxonomy would classify most, if not all, of the existing IBMs; accommodate evolving models; and, predict emerging IBMs. A unified taxonomy is essential for understanding the evolution of e-commerce and its role in the global economy.

A survey of literature about current Internet business models is presented in the next section of this paper. Graph notations and three basic types of IBM graph models are introduced in the section on the graphic representation of Internet business models. The relevance of graph models in analyzing current business models is presented in the section on BERT taxonomies.

Textual representation of Internet anchors tickets models

We have witnessed all kinds of business models sprouting up from the Internet. Yet we still lack a definitive way to classify these models. Before one can understand Internet business as a whole, one needs to understand Internet business models, especially those that are successful, and their classifications. Various investigators have suggested different schemes to classify Internet business mod

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